Design for the greater good of everyone. As a designer I am challenged to create stuff, new stuff that is better than the old. Yet my ultimate goal is to create something that doesn't need to be replaced, it works well and people just don't want to get rid of it. I consider environmental impact as well because as we continue to make stuff we also continue to deplete the World's resources. In addition I must always question whether my solutions are the best for the problem at hand.
What makes good design? I think it is something that does it's job and lasts. It has the consumer wanting nothing more. Yet how is the consumer to decide what is good in today's capitalist society that has us going back for more all the time. It's all about the money, so where to start? From the beginning? No, we're too late, we can only do the best with what we have and a little motivation to change.
As a designer I am challenged to make beautiful things that last. We need to drop this "buy now and buy later" attitude. It all starts with the government and the people, we need to regulate ourselves as consumers and THINK.
Therefore I must design sustainably. People have lost value in their possessions because capitalism has us wanting the next best thing. We have come to expect it. The challenge now becomes how to make something that is beautiful and sustainable.
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