behind the company but I think I learned a lot when I worked
there last summer. Before going to Reebok I really only knew one
shoe brand, Nike. Nike's were cool and there was something
fascinating about that large swoosh. Adidas and Puma were
clearly second in a Nike world. Reebok was just another surviving
brand in my mind. Until I started working for them. Of coarse
I got a bunch of free stuff but that's not my point. My point is
I got to see all the cool stuff they did with the company. All
the cool designs that you never see in stores.
There lies the problem. When you think Reebok you might
think NFL because they have a huge license or maybe hockey
equipment which also en lies another huge license. I have talked
with several people and where Reebok problem lies is marketing
and just on shelf dominance. I found that Reebok had a ton
of cool designs that you just never see on the shelf at a local
sporting goods store. I'd just like to know why that is? Why
can't they get there stuff out there?
I also has to do with brand identity. Before I came to Reebok,
Nike was the clear shoe to have, it was just cooler. Somewhere
along the line of 1990-2000 Reebok just lost power. When I
worked at Reebok I did a lot of graphic work for their baseball
equipment line. Yes, they have that! You might see guys like
Josh Beckett for the Red Sox or Joe Nathan for the Twins wearing
their gloves but how many kids actually have a Reebok glove
because those pros are wearing them. A few I would presume
but not too many, Why? Because you can't find a Reebok
glove anywhere; in stores at least. The one place I found
them was Marshalls; a discount clothing store not a sports
shop. For those of you who don't know choosing a baseball
glove can be tough and to choose one it might be good to
get a feel for it before you buy it. There's the problem, no
touch no buy. You can have all the online stocks you
want but if a kid can't get a feel for a glove he ain't buying it.
Another thing, Reebok just got bought out by Adidas which
is actually a good thing in my opinion because they actually
have a clue in the footwear industry. Recently this spring
Dicks Sporting Goods came out with a few baseball equipment
TV commercials. And you might think since Reebok sells gloves
online the store might have a commercial on them but no.
How could they, they don't sell them in stores because isn't that
the point of commercials to make you want to go to the store
and pick up that glove you saw on TV while maybe buying
a few extra things because "you might as well." Yeah so
that commercial you saw was for Adidas baseball equipment.
Adidas baseball equipment? No one owns or did I ever
hear of an Adidas ball glove. But somehow they are making
gloves and are in stores anyways??!! Still kind of confused.
Well I still think Reebok is going up but in a slow way and
people will never know about their cool stuff unless it
come sin stores and the brand reinvents it's identity. I've
grown to like to brand but really only because I worked there
and got to see all the cool stuff that come out; otherwise I would
still be with Nike. So we will only see where the brand goes but
hopefully it goes up. So when you are in stores or online check
out Reebok you might be surprised about what you will find.
These are great running shoes and so comfortable. (Reebok premiers series)
No comments:
Post a Comment