So I was reading a post on some of the most successful/
profitable start up brands. TY Beanie Babies was
one company on the list. TY Warner, the owner of the company, had
some brilliant market strategies, some of which sort of relate
to myself and my Kicks clothing line (however I wasn't
thinking about these at the time and now it kinda makes
sense).
The TY brand for the most part was never sold in large toy stores...
Prices remained reasonable, but you had to search to
find them....which resulted in a mad craze to find them,
and willingness to pay good money for them...Similar to
myself, where I really have not advertised a ton, but
have slowly and secretly got the brand out there, and
now more than ever, people want Kicks....
TY also limited some designs, making them rare and,
thus more desirable....Similar to Kicks, which advertises
one of a kind custom logos and graphics.
You look more and more these days and companies
are pushing custom products...you will pay more
of course, but people will because they want to have
their very own "personalized" items...that no one else has.
This a sort of what's happened with Kicks, which was the
goal all along....to provide people with a fresh brand
and allow them to become their own logo and get
what they want. It's amazing, people will
keep coming, and I will continue to give them what they
want (within reason haha). And the best part
is, what they want is what I REALLY enjoy doing!
