TY Theory

So I was reading a post on some of the most successful/

profitable start up brands. TY Beanie Babies was

one company on the list. TY Warner, the owner of the company, had

some brilliant market strategies, some of which sort of relate

to myself and my Kicks clothing line (however I wasn't

thinking about these at the time and now it kinda makes

sense).

The TY brand for the most part was never sold in large toy stores...

Prices remained reasonable, but you had to search to

find them....which resulted in a mad craze to find them,

and willingness to pay good money for them...Similar to

myself, where I really have not advertised a ton, but

have slowly and secretly got the brand out there, and

now more than ever, people want Kicks....

TY also limited some designs, making them rare and,

thus more desirable....Similar to Kicks, which advertises

one of a kind custom logos and graphics.

You look more and more these days and companies

are pushing custom products...you will pay more

of course, but people will because they want to have

their very own "personalized" items...that no one else has.

This a sort of what's happened with Kicks, which was the

goal all along....to provide people with a fresh brand

and allow them to become their own logo and get

what they want. It's amazing, people will

keep coming, and I will continue to give them what they

want (within reason haha). And the best part

is, what they want is what I REALLY enjoy doing!