Saturday, June 4, 2011
Nostalgic Graphic Tees by Elizabeth Horton
Alex Pardee and Kid robot
A few shots from latest Kicks clothing photo shoot: Camo
Wednesday, April 6, 2011
TY Theory
So I was reading a post on some of the most successful/
profitable start up brands. TY Beanie Babies was
one company on the list. TY Warner, the owner of the company, had
some brilliant market strategies, some of which sort of relate
to myself and my Kicks clothing line (however I wasn't
thinking about these at the time and now it kinda makes
sense).
The TY brand for the most part was never sold in large toy stores...
Prices remained reasonable, but you had to search to
find them....which resulted in a mad craze to find them,
and willingness to pay good money for them...Similar to
myself, where I really have not advertised a ton, but
have slowly and secretly got the brand out there, and
now more than ever, people want Kicks....
TY also limited some designs, making them rare and,
thus more desirable....Similar to Kicks, which advertises
one of a kind custom logos and graphics.
You look more and more these days and companies
are pushing custom products...you will pay more
of course, but people will because they want to have
their very own "personalized" items...that no one else has.
This a sort of what's happened with Kicks, which was the
goal all along....to provide people with a fresh brand
and allow them to become their own logo and get
what they want. It's amazing, people will
keep coming, and I will continue to give them what they
want (within reason haha). And the best part
is, what they want is what I REALLY enjoy doing!
Saturday, April 2, 2011
Miranda Green (Combs)
A continued favorite! Miranda started her own crafting designbusiness no more than a year ago, and continues to delight!
Miranda went to college with myself at RIT (2008). She now
resides in North Carolina, where she is about to have a baby!
She does a fair amount of sales on etsy, so check out Desicra!
http://www.etsy.com/shop/desicra
RIT: By Design

I continue to be proud of my RIT Alma mater...I recently
read an article in the RIT University news magazine on
the growing interest and excellence of RIT's industrial
design department. The article talks about a few
designers including my friend (lived next to me
my freshman year) Dan Bolinksi....Dan is an excellent
illustrator and apparel designer....He worked for Reebok
and now will be working for Nike. RIT's ID program has
grown in large strides ever since I left the program in 2008.
In the article it states, the program continues to get
even more competitive...taking around 45 students from
a applicable field of around 180! Im proud to be a graduate!
Have a read of the article!
http://www.rit.edu/news/magazine_story.php?id=48230
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